「MIDTHINGS」は、曖昧さや相反する要素を融合させることで、新しい価値観を表現しています。
デザインのテーマは「中間」。
大人でも子供でもない曖昧な立ち位置、牧歌的なクラフト感と洗練、自然素材と都会的なシルエットといった、相反する要素を掛け合わせて作り上げています。
曖昧であることこそ本質であると捉え、そこに生まれる日常的でありながら特別な記憶を思い出すようなスタイルを表現しています。
2025年 日本服飾文化振興財団 主催 JFLF AWARD受賞
MIDTHINGS is a brand created by Akihiro Kondo, blending contrasting elements to uncover new value in ambiguity and the "in-between." With a focus on the warmth of natural textures and craftsmanship, the brand offers designs refined with a modern sensibility. MIDTHINGS seeks to create pieces that resonate with the wearer’s memories and personal stories, forging a deep emotional connection.
Born in Tokyo, Akihiro Kondo graduated from Bunka Fashion College and went on to pursue advanced studies at Bunka Fashion Graduate University.
He began his career in fashion design after receiving the 2nd Prize in the 87th Soen Award.
In 2015, He worked as a designer for a collection brand while also contributing to image visuals and lookbook productions.
Later, he established his own design studio, Lyuno Design, collaborating with multiple brands as a fashion designer while also pursuing a career as a photographer.
In 2025, He launched his new fashion brand, MIDTHINGS, introducing a unique vision that integrates fashion with the essence of craftsmanship.
2025 JFLF Award, sponsored by the Japan Fashion Foundation.